Is Outcomes Tracking suitable for PFRA-regulated fundraising?

Yes. Outcomes Tracking was built with the AU/NZ face-to-face fundraising market in mind. It understands the PFRA regulatory context and the specific rhythm of charity acquisition campaigns.

Does it track pledge quality or just volume?

Outcomes Tracking tracks both Activity (interactions/approaches) and Skill (conversion rates at each step of your process). You define the steps — including quality indicators like DDM completion rates — to match your specific campaign structure.

Outcomes Tracking for F2F Fundraising Teams

The fundraising performance problem

Results without context

You know how many donors your team signed yesterday. You don't know whether the shortfall was an approach rate problem, a pitch problem, or a close problem — and those need completely different fixes.

Generic coaching

Without step-level data, every coaching session covers the same ground. Time is wasted on parts of the process that are working fine while the actual gap goes unaddressed.

Inconsistent campaign performance

Some days your team fires. Other days, results fall flat. Without Activity and Skill data, you can't see the pattern — or build systematically on what works.

Visibility at every step of the fundraising conversation

Define your sales process steps to match your approach — Introduction, Pitch, Needs Analysis, DDM Close, Rehash, whatever terminology your campaign uses. Outcomes Tracking measures conversion at every step, for every rep, in real time.

Directors see team-level patterns. Team Leaders know exactly who to coach and on what. Reps see their own numbers and self-correct.

Approach-to-conversation rate (Activity tracking)
Step-by-step conversion through the pitch process
Individual rep Skill Ratio vs. team benchmark
Daily, shift, and campaign-level analytics
Mobile app for real-time logging in the field

Team view showing fundraiser performance breakdown by step

No GPS. No recordings. No compliance risk.

In the PFRA-regulated environment, trust is everything. Outcomes Tracking is built on a trust-based model that respects both your reps and your donors.

No GPS tracking. No conversation recordings. No consent requirements beyond what your campaign already manages. Your reps log their own data — creating ownership, accountability, and accurate numbers simultaneously.

Reps log their own activity — no passive surveillance
No recordings means no compliance exposure
Works within PFRA-regulated campaign structures
Data stays with your organisation

For the Fundraiser

See your own conversion at every step of the pitch. Know where you're strong. Know what to work on. Own your numbers.

For the Team Leader

Step-level data for every team member. Know who needs coaching on the introduction versus who's losing donors at the DDM step.

For the Campaign Director

Full visibility across all teams and campaigns. Predictable performance management. Replace gut feel with data.

"High Performers more than doubled. That's the only stat that matters. We had the same market, the same product, the same team — the difference was that we could finally see what was happening at every step of the pitch process, and we could coach on it."

W

Will Naufahu

Fundraising Director | F2F Charity Acquisition | Australia

F2F Fundraising FAQ

Is Outcomes Tracking suitable for PFRA-regulated campaigns?

Yes. Outcomes Tracking was built with the AU/NZ face-to-face fundraising market in mind. It has no GPS tracking, no call recording, and no consent requirements beyond standard campaign practice. The trust-based, rep-logged model is designed specifically for regulated F2F environments.

Can we customise the steps to match our pitch structure?

Yes. You define up to 6 steps in your sales process using your own terminology. Introduction, Pitch, DDM, Rehash — whatever language your campaign uses. The platform tracks conversion through your specific process, not a generic template.

How do fundraisers log data in the field?

Through the mobile app (iOS and Android). Reps log each interaction as it happens — tap through the steps reached, mark the outcome, and move on. It takes seconds. Data appears in dashboards immediately.

Does it work for both street and door-to-door fundraising?

Yes. The platform works for any face-to-face acquisition format — street, door-to-door, shopping centres, transport hubs, or events. The activity logging model adapts to how your team works.