About Outcomes Tracking

Built by people who've stood on doorsteps

Outcomes Tracking wasn't designed in a corporate boardroom by people who'd never worked a door-to-door shift. It came from the field. From years of managing face-to-face fundraising teams, watching talented reps underperform because nobody — including them — could see where the problem actually was.

The technology existed to track results. What didn't exist was a tool built for the specific rhythm of F2F work — fast-moving, rep-led, with a repeatable process that could be measured step by step.

So we built it.

The Outcomes Tracking mobile app in the field

The problem we set out to solve

In face-to-face sales, managers see results. They don't see process. They know who hit their numbers and who didn't — but they can't see why. Was it an Activity problem (not seeing enough people)? Or a Skill problem (not converting well enough at a particular step)? Without that distinction, coaching is generic and growth is accidental.

Existing tools either tracked outcomes only, required expensive CRM integrations, charged per seat (pricing out small and medium organisations), or were built for industries where GPS tracking and call recording were acceptable — not the trust-based, relationship-driven world of F2F fundraising and door-to-door sales.

The gap was clear: a platform built specifically for the Activity-and-Skill model of face-to-face performance, priced for whole-team use, deployable in a day, and built on a trust-based data model where reps log their own numbers.

The methodology behind the platform

Outcomes Tracking is built on a simple but powerful equation.

Activity

How many people you see

÷

Skill

How well you convert them

=

Results

Predictable, measurable growth

The Productivity Intelligence Model. Not a theory — a framework that F2F teams have used for decades. Outcomes Tracking is the first platform built to measure and visualise both variables simultaneously, giving managers the insight to act and reps the ownership to grow.

The team

K

Kara Dive

Founder & Director — Outcomes Tracking

Kara built Outcomes Tracking from inside the F2F industry. With years of direct experience managing face-to-face fundraising and sales teams in Australia and New Zealand, she saw first-hand the gap between the results managers could see and the process-level data they actually needed to close it.

kara@outcomestracking.com +61 0447 416 401 LinkedIn

Where we operate

Primary market: Australia & New Zealand

Outcomes Tracking was built with AU/NZ in mind. We understand the PFRA regulatory context, the local F2F fundraising industry, and the specific challenges of managing door-to-door and event-based acquisition teams in this market.

Global reach

The Productivity Intelligence Model applies wherever face-to-face sales happen. Outcomes Tracking serves teams globally — any organisation with a repeatable F2F process can use the platform from day one.

Legal entity

Outcomes Tracking is a trading name of Prosper Business Analytics Pty Ltd, an Australian registered company. Contact: kara@outcomestracking.com

PFRA-aware

We understand the specific requirements and context of PFRA-regulated face-to-face fundraising in Australia and New Zealand. Outcomes Tracking is designed to work within this environment.